Amsterdam Sans will be the new typeface for the City of Amsterdam. thonik, the Amsterdam based collective of designers, together with Bold Monday developed the typeface. Amsterdam Sans will replace the Avenir typeface by Adrian Frutiger. As thonik explains:
In the last twenty years more and more communication is screen based and the Avenir, with its extreme long ascenders, is not so ideal for that.
The Amsterdam Sans is designed in such a way that it looks like a continuity of the Avenir, but it is better suited for communication on screen, takes less space, has its own distinctive characteristics and is easier to read.
Amsterdam Sans is in use on amsterdam.nl.